Something new, yes, though not always video. A new angle on existing footage often beats a new shoot with the same message.

Where it earns its place. Plenty of accounts have a strong asset that was never given enough budget to prove itself.

Almost never, and we would turn them off in week one. In one audit a single boosted post took 62% of clicks and produced nothing.

Meta needs creative volume to work. Below roughly three thousand a month, search is usually the better home for the budget.

Your developer or ours. If you have one you trust, we write the specs and they build it.