Prima Hatfield Associates
Automotive recruitment
Google Ads · CRM integration · Landing pages
Prima Hatfield Associates recruits for the motor trade across Kent, London, Surrey, Sussex and Essex. Their vacancies live in Recruit CRM, and candidates needed to find them on the website and on Google.
Show every live vacancy on the website and in Google, take applications straight into the CRM, and run Google Ads that send candidates to a page about the job they searched for.
We connected Recruit CRM to the website, so every live vacancy gets its own job page and closed roles come down on their own. Candidates apply with a CV upload that goes straight into the CRM, and the team gets an alert when an application arrives.
We added Google for Jobs markup to every role and built a landing page for each search term we bid on. Margate Digital built the main website; our work sits on top of it.
Good product, steady traffic, almost no online sales. We fixed the checkout and product pages before pointing ads at them, and took them from almost zero orders to 20+ a day.
Their best product page was losing buyers to cheaper Amazon listings, so we rebuilt it to answer the Amazon question up front.