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Client

Parwin Pro Beauty

industry

Hair Tools

SERVICES

Conversion Optimisation · Google Shopping · Meta Ads · Social & UGC · Branding

Giving Shoppers a Reason to Buy Direct.

Parwin Pro Beauty sells professional hair tools directly to UK customers. Their best product page leaked.

Shoppers arrived, read the page, then opened a new tab and bought the same tool on Amazon for less.

We found out why within a week.

THE ASK:

To stop losing buyers to Amazon.

Parwin needed a product page that gave shoppers a reason to buy direct and a brand presence that kept them coming back.

What We Achieved:

We rebuilt the page around the objection instead of the product. The comparison sits above the fold, and the warranty and UK despatch are stated on the first screen, so the Amazon question is answered before it’s asked. Their Judge.me reviews now feed Google, so star ratings show in Shopping across 13 products and 1,408 reviews.

We also run their brand and social across Instagram, Facebook and TikTok. That covers video, carousels, photo posts, Meta ads and UGC creators promoting the range. Every channel sends traffic to a page built to convert it.

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The Kimchi Company

Good product, steady traffic, almost no online sales. We fixed the checkout and product pages before pointing ads at them, and took them from almost zero orders to 20+ a day.

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Google, Meta and Amazon were all reporting different sales for the same US launch, so we rebuilt the tracking until there was one number to trust.