Client

QC Beauty

industry

Hair Tools

SERVICES

Tracking & Attribution · Google & Meta Ads

Three Ad Platforms.
One Number to Trust.

QC Beauty launched in the US across Google, Meta and Amazon at once. Each platform reported a different value for the same sale. 

The team was making spend decisions on numbers that couldn’t all be true.

THE ASK:

Find out what was actually working. Before any budget moved, QC needed tracking they could trust, and a brand presence to build the US launch on.

What We Achieved:

We rebuilt measurement before touching a single bid. We checked every conversion action against what the site actually did.

We stripped out duplicate and zero-value events, and separated brand from generic so returning buyers stopped counting as new ones. The account now reports one number the team can act on.

We also run their brand and social across Instagram, Facebook and TikTok. That covers video, carousels, photo posts and UGC creators promoting the range. With tracking fixed, every piece of paid content is judged on real sales.

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