Ecommerce PPC for Shopify

Twelve keywords pay for the other 288.
We find them.

&

Every mature account has a small group carrying the rest.

Keywords in a mature account
0 +
Of them actually make money
0
unread data
0 months

You are bidding on 300 keywords.
Twelve make money.

This is where it goes:

Your keywords fight each other.

The same search matches four ad groups. You inflate your own click price.

Conversion data is polluted.

Add to cart firing as a conversion worth zero. Bidding then chases it.

Brand subsidises the report.

Brand converts at 20%. Generic at 2%.
Averaged, the account looks fine.

Get a free Shopify growth call.

How

Cut it, then rebuild

We find the terms already working and put the budget there.

What the first ninety days cover:
Tracking fix
Every conversion tested on a real order

Weeks one and two. The account often looks worse for a fortnight afterwards, and that is the truth arriving.

Negative keywords
Every search term read line by line

Weeks three and four. The part most agencies automate and nobody enjoys, which is exactly why it is worth doing.

Restructure
New structure, new copy, clean data

Weeks five to twelve. Ad copy written against the terms that survived, then the first optimisation worth the name.

Clients Who Removed
The Guesswork

Parwin
Pro Beauty

Shoppers kept leaving for Amazon. We gave them a reason to stay.

The Kimchi
Company

From almost zero online orders to 20+ a day. No redesign needed.

QC
Beauty

Their ad data didn’t add up. We rebuilt the tracking so it does.

Every 1% you’re missing is money left in the basket.

Move the sliders to see what a better conversion rate is worth to your store.

Monthly visitors
Conversion rate
Average order value
If we lift conversion by

Extra revenue per year

Extra per month

New conversion rate

Find my missing revenue

An estimate to show the scale of the opportunity, not a guarantee. Your audit gives you real numbers.

&

Better Than Your Current Agency!

Most agencies fix your store or buy your traffic. We do both, so the two work together.

Fixes your store

Brings new buyers

Ads and pages tested together

Team with ex-Google experience

Starts with an audit, not a retainer

CRO-only

agency

Rarely
Sometimes

Ads-only

agency

Sometimes
Rarely

YOMP!

Ads + CRO, one team
&

Better Than Your Current Agency!

Most agencies fix your store or buy your traffic. We do both, so the two work together.

Fixes your store

Brings new buyers

Ads and pages tested together

Team with ex-Google experience

Starts with an audit, not a retainer

Get a free Shopify growth call.

One audit.
Your search terms.
The lists are yours.

A full read on your Google Ads account for £999. Hand the ads over and that £999 comes off your first three months.

What you get

Conversion audit

Every action tested against a real order.

Negative keyword lists

Ready to paste in, and yours to keep.

Wasted spend, ranked

Line by line, with what to cut first.

Brand and generic split

What each one really costs, separately.

Still got questions?

Here are the ones we hear most. Anything else, just ask us on the call.

Tracking, then negatives, then restructure, then optimisation. The account often dips for a fortnight after the tracking fix.

Yours. Account history is the only real asset a mature account has, and starting again resets the learning for nothing.

Always separate campaigns, budgets and reporting. Blending them is how a losing generic campaign hides inside a profitable account.

No. You get the audit and the negative keyword lists either way, and they are yours to keep.

Your developer or ours. If you have one you trust, we write the specs and they build it.

People are visiting...
So why aren’t they
buying?

Here’s just 3 examples:

Slow pages.

Every extra second of loading costs you buyers, especially on mobile.

Product pages that don't sell.

Weak images, vague benefits, reviews buried at the bottom.

Mobile friction.

Most of your traffic is on a phone. Tiny buttons and pop-ups lose sales.