Privacy Policy

This policy explains what personal data Yomp! Media collects through yompmedia.com and through the Yomp! Media application, why we collect it, how we use Google user data, and what rights you have.

Last updated: 4 October 2026

Who we are

Yomp! Media is the trading name of Yomp Media Ltd, a company registered in England and Wales (company number 17060489). We are an ecommerce growth agency serving clients in the UK and United States. We are the data controller for personal data collected through this website and through the Yomp! Media application.

Email client@yompmedia.com.

What we collect

When you submit the enquiry form we collect the name, company, email address, contact number and message you provide.

We also collect standard analytics data through cookies and similar technologies, including pages viewed, approximate location derived from IP address, device and browser type, and how you arrived at the site.

If you connect a Google account to the Yomp! Media application, we access the Google user data described in the section "Google API Services and Google user data" below.

We do not ask for, and ask that you do not send us, special category data such as health or financial information.

Why we use it, and our lawful basis

We use enquiry details to respond to you and to discuss working together. Our lawful basis is legitimate interests, specifically responding to a request you made.

We use analytics and advertising data to understand how the site performs and to measure our marketing. Our lawful basis is your consent, given through the cookie banner, which you can withdraw at any time.

We use Google user data to provide the reporting service you have asked for. Our lawful basis is the performance of our contract with you and your consent, given when you connect your Google account.

Who we share it with

We use a small number of processors who handle data on our behalf: our website host, our email provider, and analytics and advertising platforms including Google and Meta. Each is bound to process data only on our instructions.

Some of these providers are based in the United States. Where data is transferred outside the UK, it is protected by the UK International Data Transfer Addendum or an equivalent safeguard.

We do not sell your personal data.

How long we keep it

Enquiry correspondence is kept for up to 24 months from our last contact, unless you become a client, in which case records are kept for the duration of the engagement and for six years afterwards to meet legal and accounting obligations.

Analytics data is retained according to the settings of the platforms named above, typically no longer than 14 months.

Google user data is kept as described in the section below.

How we protect your data

We use appropriate technical and organisational measures to protect personal data, including encrypted connections, access restricted to staff who need it, and procedures for responding to security incidents. No method of transmission over the internet is completely secure, but we work to protect your data and will tell you and the regulator, where the law requires it, if a breach occurs.

Google API Services and Google user data

This section explains how the Yomp! Media application accesses, uses, stores, shares and protects Google user data. It applies to anyone who connects a Google account to the application using Google sign-in (OAuth 2.0).

What Google user data we access

When you connect your Google account, the Yomp! Media application accesses the following Google user data, and only with your permission:

• Basic Google account information: your name and email address, used to identify you as an authorised user.
• Google Ads data from the accounts you authorise: account names and IDs, account structure, campaigns, ad groups, ads, keywords, audiences, budgets, bids, spend, impressions, clicks, conversions, conversion values and related performance metrics.

The application has read and write access to the Google Ads accounts you authorise. This means it can retrieve data from those accounts and can also make changes in them, as described below.

We do not access any other Google user data, such as your Gmail, Google Drive, Calendar or contacts.

Changes we make to your Google Ads accounts

The application can create, edit, pause and remove campaigns, ad groups, ads, keywords, negative keywords, budgets and bids in the Google Ads accounts you authorise. It only makes the changes you ask for or approve, whether directly or through rules and instructions you have agreed with us.

Every change is made through the official Google Ads API and is recorded in your account's change history in Google Ads, so you can see what was changed and when.

How we use Google user data

We use Google user data only to provide the service you have asked for: producing performance reports, dashboards, summaries and analysis of your Google Ads accounts, and making the account changes you ask for or approve.

We do not use Google user data for advertising, including targeted, personalised, retargeted or interest-based advertising. We do not sell Google user data.

Use of AI tools

The Yomp! Media application uses AI agents, powered by Claude from Anthropic, to analyse Google Ads data, produce reports, summaries and recommendations, and prepare and carry out account changes for the authorised user, within the limits described in "Changes we make to your Google Ads accounts". To do this, Google user data is sent to Anthropic, which processes it on our behalf and only to provide this service.

Google user data is not used by Yomp! Media or by Anthropic to develop, improve or train generalised or non-personalised artificial intelligence or machine learning models.

How we store and protect Google user data

Google user data is transmitted over encrypted connections (HTTPS/TLS). Access tokens and refresh tokens are stored encrypted. Access is restricted to authorised Yomp! Media staff and service providers who need it to run the reporting service.

Our staff only view Google user data with your agreement, which you give when you connect your account so that we can prepare your reports, or where it is necessary for security purposes or to comply with the law.

Who we share Google user data with

We do not transfer or disclose Google user data to third parties, except:

• to Anthropic, the provider of the AI model that analyses the data, produces reports and prepares account changes;
• to service providers who host or operate the reporting service on our behalf, under contract and only for that purpose;
• to the person or organisation authorised to access the relevant Google Ads account, in the form of reports;
• where we are required to by law;
• as part of a merger, acquisition or sale of our business, in which case the new owner must continue to protect the data in line with this policy.

How long we keep Google user data, and how to delete it

We keep Google user data for as long as your account is connected to the reporting service. When you disconnect your account or stop using the service, we delete the Google user data we hold within 30 days, unless we are required by law to keep it longer.

You can revoke the application's access at any time at https://myaccount.google.com/permissions. Once you do, the application can no longer read from or make changes to your Google Ads accounts.

You can ask us to delete your Google user data at any time by emailing client@yompmedia.com. We will delete it within 30 days and confirm to you once it is done.

Limited Use

The Yomp! Media application's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Your rights

Under UK GDPR you have the right to access a copy of your data, to have inaccurate data corrected, to have data erased, to restrict or object to processing, and to data portability. You can also withdraw consent for cookies at any time.

To exercise any of these rights, contact us using the details above. We will respond within one month.

Complaints

If you are unhappy with how we have handled your data, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office at ico.org.uk, or by calling 0303 123 1113.

Children

Our website and services are not directed at children under 16, and we do not knowingly collect personal data from them.

Changes to this policy

We may update this policy from time to time. The date at the top of the page shows when it was last revised. If we change how the Yomp! Media application uses Google user data, we will notify connected users by email before the change takes effect and ask for their consent where required.